Allgemein » er access to far more radiostations (

For the self-promoting independent artist Mesut Ozil Germany Jersey , the idea of takingon a radio promotion campaign can, in itself, becomeoverwhelming. But, this idea is usually based on such artistsattempting to obtain worldwide airplay on a local budget.

And, in doing so, self-promoting independent artists quicklydiscover another factor not usually considered engaging in a worldwide radio promotion campaigntranslates to hundreds and, possibly, thousands of CD unitsfor media contacts alone.

As you can see Max Kruse Germany Jersey , this can also quickly become a nightmare forindie artists, particularly, if the promotion budget only allowsfor the purchase of 1,000-CD packages at a time.

Starting in the 1980's, college radio became a dominant forcein not only discovering independent recording artists, but alsoin introducing new artists to the general public. Hundreds ofthese particular artists have gone on to become established'household' names.

Likewise, the college radio level has a continued history ofpresenting, practically Matthias Ginter Germany Jersey , all forms of music, much of whichwould never see the proverbial light of day at the commercialradio level and, in many cases, neither at the non commerciallevel.

Therefore, if an artist has limited funds for radio promotion, itis highly advisable that the he begin exclusively with collegeradio for the following reasons:

* Far easier and faster access to airwaves

* Far more plentiful specialty and mix shows and programs

* Greater chances for both in-studio and telephone interviewsto promote music releases

* More possibilities for station ID checks for further publicity

* Corresponding college campus newspapers that will morereadily accept and support music aired on their campusstations for creating a campus-wide buzz

* A ready and built-in market in the campus community forrepeated live performances to further support and supplementcampus airplay and campus press coverage

* An opportunity for grassroots distribution through supplyingboth campus bookstores and campus music stores withmusic releases

Is the college market a viable market for your music sales?

Though the question is rhetorical in nature, please review thebelow U. S. college population statistics:

* There are 631 public 4-year colleges and universities thathave a combined student population of 6,236 Mats Hummels Germany Jersey ,455.

* There are also 1,835 private 4-year colleges anduniversities with a combined student population of 3,440,953.

* Additionally, there exists 1,081 public 2-year colleges with acombined student population of 5,996,701.

* Even further Mario Gotze Germany Jersey , 621 private 2-year colleges host another253,878 students.

This brings the average U. S. student population total to awhopping 15,927,987 minimum every year. And, morepeople are attending some form of higher education thanever before.

Now, even the least popular music genres are certain to finda financial comfort zone with a market of almost 16 millionunique principals.

So, what results could really popular commercial musicgenres experience, simply by working the various entities ofthe college market Mario Gomez Germany Jersey , i.e., campus radio, campus press, campusbookstores, campus music stores, campus live performances?Quite pleasant ones, I would suspect.

But, remember! The above statistics only reference theUnited States collegeuniversity potential listenership. Collegeradio also has a respectable portion of listeners who are *not*students.

Add to that Marco Reus Germany Jersey , listeners of college radio who strictly listen to thestreaming portion of college radio online, and who may, ormay not, be in the college's geographical area, i.e., militaryservice members.

Plus, there is lot more of the college market abroad, of whichU. S.-based artists would do well to approach English-speaking nations first Marc-Andre ter Stegen Germany Jersey , i.e., United Kingdom, Australia, Ireland,subsequently, moving into additional nations.

While it may (or may not) be true that it is possible forcommercial radio stations to be the primary driving forcebehind most retail sales, that theory may not be so validtoday, given the fact that:

* With the Internet Manuel Neuer Germany Jersey , artists are no longer required to sell millions of CDs to make a great living financially

* Artists have greater and easier access to far more radiostations (broadcast, satellite, internet, college)

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