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If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.


The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then plan a strategy accordingly. Although this idea may seem outlandish in my humble opinion it is also what separates the great companies on our planet from the Wannabe's.


The greatest RISK in marketing lies in dealing with OPINION instead of fact. Stated another way Authentic AC Milan Jerseys , risk and the threat of loss is rooted in the idea that you think you already know the answer.


In my 25+ years in sales and marketing I have learned one very powerful truth that distinguishes the superstars from the amateurs. The great salespeople and marketers understand the power that lays within questions. The amateurs think they know all of the answers. Show me a great salesperson and I will show you an individual who knows and understand the power of questions. Show me a poor salesperson and I will show you an individual who has yet to understand that fact. Show me a great company and I will hypothesize that they have an incredible dialogue established with their customers.


How about you? Do you feel you know the answers to your customers most pressing problems, or are you genuinely in communication with them and listening to what they say?


I have seen salespeople blossom into superstars when they learned to ask questions. Likewise, I have seen companies turn from run of the mill endeavors to powerful marketing machines when they too learned to harvest the information from the questions which they ask. Questions are the only tools that permit us to genuinely understand problems our customers have. Questions are also the vehicles we use to establish our focus to resolve those problems. Stated another way AC Milan Jerseys For Sale , questions are a goldmine of valuable market information. The answers to the questions within surveys provide a roadmap for fulfilling our customers most pressing needs and desires.


We have a huge investment in what we have come to know. However, what we have come to know often has nothing to do with what we need to know to be successful. This is one of the key reasons why surveying of our customers is so important. A good survey will eliminate opinion and establish some factual evidence. Also, we are often so indoctrinated with what we think we know that we cannot see what ?is? occurring. This is the main reason we survey.


There have been thousands and thousands of books written on the importance of surveying. I will attempt to summarize the best ones here with a one simple acronym which I created.


S ? Successfully
U ? Understanding
R ? Relevant
V ? Values
E ? Enhances
Y ? Yield


A survey gives us the opportunity to understand and take that understanding and apply it to creating a higher return on our investment. When we successfully understand our customers relevant values we can then create the solutions that will permit us to enhance our yield. A good survey allows us to be in communication with our marketplace.


The great companies have learned that customers will not tell you how you are doing unless you ask them. Asking your customers about what they like and want offers the best information to learn from mistakes and cultivate unique opportunities.


Great companies survey. Wannabes think they already know. Want to succeed in a big way Cheap AC Milan Jerseys , all you have to do is ASK... then shut up long enough to recognize that the answer that is coming at you has "GOLDMINE" written all over it!


Be careful what you agree with!


What Does Your Heart Want? Self Help Articles | February 26, 2007

What does your heart really want? If you spent time with people, most of them will express what they want in material things but ultimately Cheap Sven Bender Jersey , what we all want is to experience a certain emotion. We want to feel good, happy and joyful, and fulfilled. Our heart already knows what we want.



Ask many people what their heart wants and they will think of very human needs. 'My heart wants love' they will say. 'It wants a happy family and a happy partnership with the one we love. It wants a comfortable home and a comfortable living.'


We all want these things. They're signs of deep commitment to care for the family and an acknowledgment of the power of love and joy to bring comfort to our lives.


Think about the question. What is it your heart really wants? Not the outer Cheap Sokratis Papastathopoulos Jersey , material self, or the fragile ego that needs reassurance. Your heart. The deepest part of you which tells you in your quiet moments what it is that you really need to find in yourself.


If you think about it, we can have all these things. We can all have love. We all have it inside if we could only open up enough to let it spread its wings.


We could all have a happy family life and a healthy partnership with the one we love Cheap Shinji Kagawa Jersey , because we can choose to live in a way that makes it so. Love and happiness don't depend on externals to exist. They come from the heart, and they manifest themselves in honesty and truth about our emotions and our commitment to being the best we can.


And what about the comfortable home?


That too. Remember, we're not talking about material things. The comfortable home isn't about bricks and mortar Cheap Sebastian Rode Jersey , or whitewashed weatherboard with a roof on top. A comfortable home and a comfortable living are what we can have if we work out what the important things are in life, and are not distracted by the latest widescreen TV or the must-have dishwasher. The comfortable home and living are what we make in our relationships with other people and how we connect with them.


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