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There are lots of travel website owners who write travel articles for article marketing, many of whom do not give themselves the best shot at successful results. In this article I will explain why some travel writers let themselves down and how I believe they can improve their results.


The Nitty Gritty


First of all article marketers submit articles to article directories as part of their website promotions – that and much of what I’m saying here applies for any niche. Ideally article marketers are working towards the following:


– Long term backlinks pointing to their sites
– Viral effect of articles being re-published on authority sites and ezines
– Click throughs on those links
– Establish themselves as an authority in their niche
– Credibility in the eyes of readers


The first 3 are about getting more traffic to your sites Shaq Lawson Jersey , the last 3 are about benefiting from the traffic. Article marketers will not benefit from their work if they produce:


– Poorly written articles
– Show a lack of first hand knowledge
– Ruin their credibility by misleading and disappointing readers


It’s all common sense but not every writer gets it. In order to explain more I will use some potential scenarios.


Information Searches


Jess and Mick have booked a cheap flight on the Internet to the Canary Islands. As they need accommodation it’s only natural that they do a search for the type of accommodation that they want. They use ‘Canary Island holiday property rentals’ in their first search and are pleased to see an article titled ‘Canary Island Holiday Property Rentals’ at the top of the search results.


Disappointment hits them when they find that the article is about the Canary Islands in general and has nothing to do with holiday property rentals except for a link in the resource box. The author has lost credibility because their title is misleading and the only links that are likely to be clicked on are the Google ads that you generally find on the article directory pages or more likely Jess and Mick click away and continue their search.


They finally find the information that they really want and accommodations sorted out they now want information about hiring a car. Their search is Canary Islands car hire, the top link is an article titled ‘Canary Islands Car Hire’. Imagine how annoyed Jess and Mick feel to find yet another general article about the Canary Islands and the only thing concerning car hire is a link in the author bio – goodbye credibility, article and click throughs!